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Home News Emirates Expands Global Tourism Partnerships

Emirates Expands Global Tourism Partnerships

Sep 15, 2026
78 min
8
Sep 15, 2026 04:32
Emirates signs 7 tourism deals covering Seychelles, Malaysia, Finland and more

## New Agreements to Boost Tourism

Emirates has signed seven new tourism agreements aimed at increasing travel to various global destinations. These agreements, announced during the Arabian Travel Market 2026, include partnerships with Seychelles, Mauritius, Madagascar, Sharjah, Malaysia, Finland, and Western Norway. The airline plans to implement joint marketing campaigns, travel trade programs, and familiarization trips to attract more visitors.

## Renewed Partnerships

The airline renewed its collaboration with the Seychelles Tourism Board and Mauritius Tourism Promotion Authority. These partnerships focus on increasing inbound travel through marketing initiatives and familiarization trips. Emirates operates multiple daily flights to both Seychelles and Mauritius, supporting significant tourist arrivals.

## Madagascar and Sharjah Initiatives

Emirates has partnered with Madagascar's Ministry of Tourism to help the country reach its goal of one million tourists by 2028. The agreement includes promotional activities and tailored travel packages. Additionally, Emirates continues its partnership with the Sharjah Commerce and Tourism Development Authority to promote tourism across several key markets.

## Malaysia and Finland Focus

The airline renewed its partnership with Tourism Malaysia to support the Visit Malaysia 2026–2027 campaign, aiming for 47 million foreign visitors. Emirates operates 21 weekly flights between Kuala Lumpur and Dubai. In Finland, Emirates signed an agreement with Visit Finland ahead of launching flights to Helsinki, establishing year-round connectivity between Finland and the UAE.

## Digital and Passenger Offers

Emirates extended its strategic partnership with Huawei, focusing on digital innovation and customer experience. The airline also renewed its agreement with Dubai Duty Free, offering exclusive deals to passengers traveling through Dubai International Airport.

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