Dubai Crown Prince Highlights Future of Tourism at Arabian Travel Market

Sep 14, 2026

55 min

Sep 14, 2026 15:30

Hamdan bin Mohammed tours Arabian Travel Market, says Dubai will shape future of tourism

## Dubai's Vision for Tourism

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, emphasized Dubai's pivotal role in shaping the future of global tourism during his visit to the Arabian Travel Market 2026. The event, held at the Dubai World Trade Centre, features 1,405 tourism organizations from around the world.

## Key Themes and Innovations

This year's exhibition, themed "Travel 2040: Driving New Frontiers Through Innovation and Technology," focuses on transformative trends such as artificial intelligence, digital transformation, and smart mobility. It aims to address evolving traveler expectations and the future landscape of tourism.

## Industry Participation

The Arabian Travel Market serves as a global platform for tourism authorities, airlines, hotel groups, and travel technology companies. The event includes a comprehensive conference program with sessions on aviation, hospitality, sustainability, and luxury travel.

## Technological Advancements

A dedicated exhibition area, the ATM Travel Tech, showcases advancements in AI, robotics, and fintech, highlighting the role of technology in the future of travel. The event also provides Dubai with opportunities to strengthen international tourism partnerships and explore new market potentials.

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