British Expat Revolutionizes Pre-Loved Fashion in Dubai

Sep 14, 2026

75 min

Sep 14, 2026 06:30

My Business: How this British expat in Dubai is making pre-loved fashion more sustainable

## A New Beginning in Dubai

Jessica Coote, a British expatriate, transformed her personal challenge of an overflowing wardrobe into a thriving business in Dubai. After relocating to the UAE in 2024, she found herself with numerous unworn clothes and no easy way to sell them. This led her to establish Closet Concierge, a company designed to simplify the resale of pre-loved fashion.

## Filling a Market Gap

Coote identified a gap in the market for a service that manages the entire selling process of second-hand clothes. Closet Concierge was born out of her desire to create a seamless experience for both sellers and buyers, making pre-loved fashion more accessible and appealing.

## Embracing Sustainability

The business not only offers a platform for buying and selling second-hand clothes but also aims to integrate sustainability into the fashion industry in the UAE. Coote believes that Dubai's fashion-forward culture and the constant change in trends provide an ideal environment for her business.

## Entrepreneurial Journey

Starting an e-commerce business was a new venture for Coote, who had to learn various aspects of online retail, including marketing and logistics. Despite challenges, she has successfully built a community of buyers and sellers, celebrating milestones like the company's first anniversary.

## Future Aspirations

Coote's vision for Closet Concierge is to become a leading platform for pre-loved fashion in the UAE and eventually expand to other markets. Her goal is to change perceptions about second-hand clothes, highlighting their potential for a second life with new owners.

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