Meydan Free Zone Secures Dual Wins at Marquee Awards 2026

Sep 11, 2026

81 min

Sep 11, 2026 14:30

Meydan Free Zone wins two awards at the Marquee Awards 2026 for Performance Marketing and SEO

## Recognition for Marketing Excellence

Meydan Free Zone has been honored with two prestigious awards at the Marquee Awards 2026, hosted by Martechvibe. The awards, which took place at Hilton Dubai Palm Jumeirah on September 10, recognized the Free Zone's achievements in Performance Marketing and SEO.

## Performance Marketing Success

The organization was acknowledged for its innovative approach to Performance Marketing. By focusing on CRM-verified opportunities and closed-sale signals, Meydan Free Zone optimized its marketing investments. This strategy led to a significant increase in sales conversion rates, rising from 13% to 23% between January and June 2026. Additionally, the cost per sale decreased by 63%, and media spending was reduced by 71%, resulting in a peak return on ad spend of 13.49x. Over 14 months, this approach generated AED 156.3 million in revenue.

## SEO Strategy Achievements

In the SEO category, Meydan Free Zone was recognized for integrating organic search with AI-driven discovery. By revamping site architecture and enhancing entity data, the organization improved its online presence. This led to a 166% to 169% increase in organic sessions and impressions, and the Domain Authority rose from 23 to 47. The SEO efforts contributed to the issuance of 3,812 licenses and AED 82.5 million in revenue.

## Strategic Vision

Anisha Sagar, Head of Marketing and Communications, highlighted the strategic shift towards treating marketing channels as revenue infrastructure. This approach has been instrumental in achieving the awards, reflecting the team's dedication to long-term growth.

Jay Shaholia, Chief Operating Officer, emphasized the importance of being accessible and understandable to global entrepreneurs, which has been a key factor in Meydan Free Zone's success.

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