Samsung Mocks Apple's Entry into Foldable Phone Market

Sep 10, 2026

77 min

Sep 10, 2026 13:30

Samsung waited years for Apple's foldable — then came the trolling

## Samsung Welcomes Apple to Foldable Phones

Samsung has been a leader in the foldable smartphone market since 2019, and it didn't miss the chance to poke fun at Apple as it launched its first foldable device, the iPhone Duo. The new iPhone, priced at $1,999, was met with a series of sarcastic social media posts from Samsung, including comments about Apple "reheating" old ideas.

## Comparing the Devices

Samsung's Galaxy Z Fold8, now in its eighth generation, offers a thinner design and a slightly lower price compared to Apple's new entry. While both devices feature a 7.6-inch display, the Galaxy Z Fold8 is slimmer and starts at Dh7,199, whereas the iPhone Duo begins at Dh8,499. Apple, however, offers up to 2TB of storage and Apple Pencil support, which are not available with Samsung's model.

## Marketing and Market Impact

Beyond social media jabs, Samsung has launched a broader advertising campaign to highlight its long-standing presence in the foldable market. Analysts suggest that Apple's entry could quickly capture a significant portion of the market, potentially challenging Samsung's lead. Despite the rivalry, Samsung could benefit from Apple's success due to its involvement in the foldable display supply chain.

## Apple's Strategic Entry

Apple's late entry into the foldable market aligns with its strategy of entering established categories with a unique offering. The iPhone Duo boasts the largest display on an iPhone and features iOS 27, optimized for multitasking on a larger screen. Samsung, however, emphasizes its years of experience and innovation in the foldable space.

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