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Home News Global 'Thank You UAE' Campaign Sees Massive Participation

Global 'Thank You UAE' Campaign Sees Massive Participation

Sep 9, 2026
75 min
11
Sep 9, 2026 16:30
'Thank You UAE' campaign draws 850,000 visitors from 171 countries

## Campaign Overview

The "Thank You UAE" initiative, launched by the Security Industry Regulatory Agency (SIRA), has attracted significant global attention. With over 850,000 visitors from 171 countries, the campaign has become a platform for expressing gratitude towards the UAE's values of tolerance, security, and quality of life.

## Participation and Messages

The campaign received more than 192,000 messages of appreciation, with a substantial portion coming from within the UAE. Notably, over 18,000 messages were submitted from international participants. The use of artificial intelligence helped approve over 121,000 messages for publication.

## Themes of Gratitude

Analysis of the messages revealed that pride and belonging were the most common themes, followed by security, confidence in leadership, and opportunities for development. Many participants expressed appreciation for the UAE's hospitality and quality of services.

## Global Impact

Khalifa Ibrahim Al Salees, CEO of SIRA, highlighted that the campaign's success reflects the UAE's global influence and the deep personal connections people have with the nation. The participation of 146 nationalities underscores the UAE's cultural diversity and its ability to foster international relationships.

## Unique Features

A standout feature of the campaign's second phase was the "Thank You UAE Observatory," which transforms each approved message into a digital star. This creative concept symbolizes the UAE's enduring message of tolerance and coexistence.

## Future Plans

SIRA plans to continue the campaign with the "Emirates of Safety" event, aiming to further promote the UAE's values and encourage more expressions of gratitude from residents and visitors alike.

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