ROX Launches Advanced AI Manufacturing Centre in Abu Dhabi

Sep 9, 2026

85 min

Sep 9, 2026 08:32

Rox is made in the UAE, made for the world

## A New Era for UAE Manufacturing

ROX has inaugurated its Advanced AI Manufacturing Centre at KEZAD Logistics Park in Abu Dhabi, marking a significant step in the UAE's automotive industry. The facility, spanning 10,000 square meters, was opened with the first ROX ADAMAS vehicle rolling off the production line, showcasing the "Made in the Emirates" label.

## Ambitious Production Goals

The centre aims to produce 20,000 vehicles in 2027, with plans to increase annual production to 300,000 by 2030. This expansion is part of the UAE's Operation 300 Billion initiative, which seeks to enhance the country's industrial sector.

## Strategic Partnerships

ROX has partnered with Borouge International to use advanced materials in its vehicles. This collaboration highlights the UAE's focus on building a robust supply chain within the country.

## Education and Innovation

ROX is also investing in education by collaborating with the Abu Dhabi Vocational Education and Training Institute to develop a diploma program in AI-enabled manufacturing engineering. This initiative aims to equip students with the skills needed for the evolving manufacturing landscape.

## Global Expansion Plans

ROX plans to expand its market reach to 90 countries by 2027, building on its current presence in 60 countries. The company has already sold over 40,000 vehicles worldwide and aims to further establish itself in Europe, Southeast Asia, and Australia.

## Technological Advancements

The company is exploring AI innovations, such as drones and all-terrain robots, to enhance vehicle capabilities. These developments are part of ROX's strategy to transform vehicles into multifunctional platforms.

## Economic Impact

ROX's operations are expected to contribute Dh30 billion to the UAE's GDP by 2030, reinforcing Abu Dhabi's position as a hub for advanced manufacturing and AI innovation.

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