Emirati Couple Turns Cravings into Culinary Success with 'Gonuts'

Sep 7, 2026

69 min

Sep 7, 2026 04:31

From pregnancy cravings to becoming a local favourite: Meet the Emirati couple behind 'Gonuts'

## From Cravings to Creations

Mira Bin Thani and Aref AlMazrouei, an Emirati couple, transformed a pregnancy craving into a thriving business with their brand, Gonuts Bakery. Their journey began during the pandemic when Mira, pregnant with their first child, craved doughnuts reminiscent of those they tasted in Los Angeles. This led to the creation of Gonuts, a brand known for its playful and innovative approach to food.

## Overcoming Challenges

Initially, Gonuts focused on baked doughnuts, including gluten-free options, but they didn't gain much traction. The couple then shifted to crullers, a fried pastry that quickly became popular. This pivot taught them the importance of adapting to customer preferences.

## Expanding Horizons

Building on their success, the couple launched Wilder Smash Burgers, a venture that quickly gained popularity. Their approach involves hands-on involvement, with Mira and Aref actively engaging with customers, enhancing the personal connection to their brands.

## Commitment to Quality

The couple prides themselves on making everything from scratch, from doughs to sauces, ensuring high-quality products. Their dedication extends to creating unique offerings like homemade cola, showcasing their passion for experimentation.

## Future Ambitions

Mira and Aref aim to expand their culinary ventures beyond Dubai, driven by the city's supportive environment for small businesses. Their story is a testament to perseverance, creativity, and the power of turning a simple craving into a successful enterprise.

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