Sharjah Initiative Uses Digital Media to Teach Children Values

Sep 6, 2026

66 min

Sep 6, 2026 13:30

Sharjah launches ‘Impact Rooted in Values’ to turn children’s screen time into lessons in ethics and empathy

## New Educational Series Launched

Sharjah has introduced "Impact Rooted in Values," a digital initiative aimed at teaching children ethics and empathy through engaging content. The program, developed by the Sharjah Family and Community Council, uses storytelling, music, and animation to impart values rooted in UAE culture.

## Innovative Learning Approach

The initiative seeks to transform children's screen time into a meaningful learning experience. By using creative formats that naturally attract young audiences, it aims to instill values in a way that children can easily relate to and apply in their daily lives.

## Support and Collaboration

The series is supported by Sharjah Education Academy and Sharjah Broadcasting Authority, among others, ensuring a wide reach across educational and media platforms. It also involves participation from Sharjah Nurseries and Majid TV, expanding its influence on children's learning environments.

## Focus on Practical Application

Each episode features characters Mohammed and Maryam, who navigate everyday situations to demonstrate specific values. This approach helps children understand and practice these values in real-life contexts, fostering a socially responsible generation.

## Leadership and Vision

The initiative is inspired by the guidance of Sheikha Jawaher bint Mohammed Al Qasimi, emphasizing the importance of instilling values from an early age. The program reflects Sharjah's commitment to nurturing future leaders by integrating cultural identity and ethics into children's education.

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