Thai Rice Campaign Expands in UAE with Four Varieties

Sep 4, 2026

72 min

Sep 4, 2026 03:32

Think Rice, Think Thailand campaign brings four distinctive Thai rice choices to the UAE

## Thai Rice Promotion in UAE

The Thai Trade Center Dubai, under Thailand's Ministry of Commerce, has announced the continuation of the "Think Rice, Think Thailand" campaign in the UAE. This initiative aims to highlight the quality and diversity of Thai rice to consumers and businesses in the region.

## Promotion Details

The campaign will feature four distinct types of Thai rice: 100% Thai Hom Mali Rice, known for its fragrance and soft texture; 100% Brown Hom Mali Rice, offering a mild nutty flavor; 100% Riceberry Rice, recognized for its deep-purple hue; and Multigrain, which combines various grains for a unique texture.

These rice varieties will be available at Choithrams and Al Maya stores during specific promotional periods in September 2026. Choithrams will offer the rice from September 4 to 17, while Al Maya will have it from September 15 to 29.

## Broader Campaign Activities

Beyond the retail promotions, the campaign will engage with Thai SELECT restaurants, importers, distributors, and other supermarket partners in the UAE. These activities aim to enhance the visibility of Thai rice and foster trade relationships.

## Supporting Thai Trade

This campaign is part of ongoing efforts by the Thai Trade Center Dubai to support Thai exporters and strengthen ties with UAE partners. By integrating the rice campaign with the Thai Fruits and Food Festival, the initiative seeks to boost trade and create new opportunities for Thai agricultural exports in the region.

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