Dubai RTA Initiates School-Year Road Safety Campaign

Sep 1, 2026

75 min

Sep 1, 2026 11:30

Dubai RTA launches new school-year drive to keep students safe on the road

## New Safety Measures for School Zones

Dubai's Roads and Transport Authority (RTA) has launched a new initiative aimed at enhancing road safety for students as the 2026–2027 school year begins. This campaign is part of RTA's annual traffic awareness plan and aligns with the national "Traffic Safety for School Students" initiative.

## Key Focus Areas

The campaign targets students, parents, and drivers, emphasizing the importance of safe driving practices around schools. RTA urges adherence to speed limits, proper parking, and vigilance at pedestrian crossings and school bus zones.

## Survey Insights

A recent survey by RTA revealed that 91% of parents use designated drop-off and pick-up areas, and 71% are aware of the relevant rules. The survey also showed that 44% of students travel by school bus, while 47% use private vehicles.

## Educational Programs

RTA is resuming various educational programs tailored to different age groups. These include "Hello, My School" for younger students and the "Virtual Driving Licence" for secondary students. The programs focus on safe road crossing, seat belt use, and avoiding danger zones around vehicles.

## Engineering Improvements

In addition to awareness campaigns, RTA is implementing engineering upgrades around schools. These include enhanced pedestrian crossings, traffic-calming measures, and improved road signage to ensure a safer environment for all road users.

## Role of Families

RTA emphasizes the crucial role families play in promoting road safety. Parents are encouraged to model safe behavior by following traffic rules, wearing seat belts, and avoiding distractions while driving.

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