Dubai's Iconic Toyota Sign to Be Preserved Despite Building Demolition

Aug 24, 2026

68 min

Aug 24, 2026 11:30

Dubai’s iconic Toyota sign will live on after landmark building is demolished

## Landmark Building's Demolition

The Nasser Rashid Lootah Building, commonly known as the Toyota Building, is set for demolition in 2027. This 15-storey structure, completed in 1974, has been a significant part of Dubai's skyline on Sheikh Zayed Road. As of last week, 70% of its tenants had vacated the premises.

## The Future of the Toyota Sign

Despite the building's impending demolition, the iconic Toyota sign will not vanish from Dubai's landscape. Al-Futtaim Toyota has announced plans to preserve the sign's legacy, though specific details remain undisclosed. Jacques Brent, Managing Director of Al-Futtaim Toyota & Lexus, emphasized the importance of maintaining the sign's significance in the city's history.

## A Symbol of Dubai's Growth

Installed in 1981, the red-and-white Toyota sign quickly became a familiar landmark and navigational reference for residents. It was temporarily removed in 2018 but reinstated in 2022 due to popular demand. The sign has been a constant amidst Dubai's rapid development, symbolizing the city's transformation from a low-rise area to a bustling metropolis.

## Community Attachment

The Toyota Building and its sign hold a special place in the memories of many Dubai residents. Before the advent of modern navigation tools, the building served as a key reference point in the city. Al-Futtaim Toyota acknowledges this deep-rooted connection and is committed to honoring the sign's legacy in a meaningful way.

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