Thailand's DITP Launches LetsGoThai 2026 in Dubai

Aug 24, 2026

68 min

Aug 24, 2026 09:31

Thailand's DITP brings LetsGoThai 2026 campaign to Dubai, spotlighting Thai products in the UAE Market

## Campaign Overview

Thailand's Department of International Trade Promotion (DITP) has introduced the "LetsGoThai 2026" campaign in Dubai. This initiative, in collaboration with Letstango.com, aims to enhance the presence of Thai products in the UAE market and foster stronger trade ties between the two nations.

## Key Partnerships and Products

The campaign is a joint effort between the Thai Trade Center in Dubai and the UAE e-commerce platform Letstango.com. It showcases a variety of Thai products, including brands like Thai Coco, known for coconut-based foods and beverages, Chimma, offering Thai snacks, and Muay Thai Gears, specializing in authentic sporting equipment.

## Promotional Activities

To engage UAE consumers, the campaign featured a "Win a Trip to Bangkok" promotion throughout August. Shoppers in the UAE had the chance to win a trip to Bangkok, including return flights and a three-night hotel stay, with each purchase.

## Strategic Goals

The DITP's strategy with LetsGoThai 2026 is to connect Thai exporters with regional retailers and consumers. This initiative supports Thai businesses in entering or expanding within the UAE and the broader GCC market, capitalizing on the growing interest in Thai food, beverages, and lifestyle products among UAE consumers.

## Future Prospects

Consumers can explore the LetsGoThai Collection on Letstango.com and follow related social media channels for updates on Thai products and future initiatives by the DITP in the UAE.

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