Lufthansa Launches Travel Etiquette-Themed Merchandise

Aug 20, 2026

79 min

Aug 20, 2026 13:31

Should you clap when the plane lands? Lufthansa's new travel merch has thoughts

## Lufthansa's New Fashion Line Lufthansa has introduced a unique line of travel-themed merchandise that humorously addresses common flying etiquette. This collection includes sweaters, T-shirts, and caps featuring messages about boarding procedures, armrest sharing, and other in-flight behaviors.

## Boarding Group Etiquette One of the standout items in the collection highlights the importance of boarding by group. The message "Boarding by Group Hits Different" serves as a reminder that boarding isn't a race, and patience is key.

## Armrest Sharing The collection also tackles the age-old debate over armrest sharing. A T-shirt with "Middle Seat Gets the Armrest" suggests a fair solution: the middle seat passenger deserves both armrests, as the window and aisle passengers have their own perks.

## Responsible Reclining Another item encourages passengers to "Recline Responsibly." It suggests a simple courtesy: checking with the person behind before reclining, to avoid unnecessary discomfort.

## Disembarking Order "Live, Love, Exit by Row" is a playful nod to the orderly disembarking process. It emphasizes the efficiency of leaving the plane row by row, rather than everyone standing up at once.

## To Clap or Not to Clap The collection also addresses the debate over clapping when a plane lands. "It's Okay to Clap When the Plane Lands" and "It's Okay Not to Clap When the Plane Lands" both celebrate personal choice, acknowledging that either option is acceptable.

## Promoting Good Manners Etiquette expert Clemens Graf von Hoyos, known for his insights on manners, supports the collection's messages. He highlights the importance of empathy and stress management in maintaining good manners while traveling.

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