Neutrogena Faces Backlash After Hayden Panettiere's Death

Aug 20, 2026

81 min

Aug 20, 2026 11:31

Neutrogena faces boycott calls after Hayden Panettiere’s death and claims over postpartum depression firing

## Controversy Surrounding Neutrogena

Neutrogena is under fire following the death of actress Hayden Panettiere. The skincare brand is facing calls for a boycott after resurfaced claims about Panettiere's departure as their ambassador. The actress, known for her roles in "Nashville" and "Heroes," passed away on August 16 at 36 years old. She was found unresponsive in Greenville, South Carolina, and despite efforts by first responders, she was pronounced dead. An autopsy revealed no signs of trauma, and authorities have not found any foul play.

## Allegations of Unfair Treatment

Panettiere had a decade-long association with Neutrogena, featuring in their campaigns from 2005 to 2015. In her memoir "This Is Me: A Reckoning," she alleged that the company ended her contract after she spoke about her postpartum depression on a TV show in 2015. She had given birth to her daughter Kaya with former partner Wladimir Klitschko and sought treatment for severe postpartum depression shortly after. Panettiere expressed surprise at being let go for discussing her mental health struggles.

## Public Reaction and Boycott Calls

The backlash against Neutrogena intensified after Panettiere's death. A Reddit post advocating for a boycott in her memory gained significant support, while a viral post on X accused the company of firing her for her openness about postpartum depression. Neutrogena's social media pages have been flooded with critical comments, including from public figures like Carole Radziwill.

## Neutrogena's Silence

Neutrogena has not commented publicly on the situation or responded to media inquiries. Crisis communication experts warn that the company's silence could exacerbate the situation, as the public continues to shape the narrative online.

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