Brand Ki Baat Mumbai Edition Explores Future of Branding

Feb 25, 2026

63 min

Feb 25, 2026 14:31

## Industry Insights on Branding

The latest episode of "Brand Ki Baat" podcast, hosted by Kartik Chawla, delves into the evolving landscape of branding with insights from industry leaders Anindita Gupta and Kunal Singhal. The discussion covers entrepreneurship, public relations, technological advancements, and the significance of founder-led storytelling.

## Key Takeaways

Anindita Gupta, founder of Scenic Communications, emphasizes the importance of strategic communication in enhancing brand equity, especially for SMEs. She highlights the role of PR in educating the market and shaping brand perception.

Kunal Singhal, founder of Eazy Business Solutions, discusses the need for "Indianizing" enterprise software to suit local markets. He stresses the importance of authenticity and relatability in branding, moving beyond celebrity endorsements to focus on genuine connections with consumers.

## The Role of AI

Both Gupta and Singhal acknowledge AI's role in marketing, particularly in generating initial campaign ideas. However, they agree that human creativity and emotional depth remain irreplaceable.

## Crisis Management

Gupta shares insights on crisis management, emphasizing transparency and open communication as key strategies to handle unexpected challenges effectively.

## Conclusion

The episode underscores the importance of intent, simplicity, and authenticity in building successful brands. It serves as a reminder that strong businesses are founded on clear communication and the courage to innovate.

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