UAE to Expand Jaywan Card Use in Tourism Sector

Aug 18, 2026

60 min

Aug 18, 2026 11:32

UAE plans wider Jaywan card acceptance at hotels and tourist attractions

## Expanding Jaywan Card Acceptance

The UAE Tourism Council is planning to broaden the acceptance of the Jaywan card across hotels and tourist attractions. This initiative aims to boost domestic tourism by encouraging more spending within the country. The council is also exploring partnerships with benefits programs like Esaad, Fazaa, and Al Saada to enhance tourism offers for residents.

## Focus on Domestic Tourism

The council's discussions included strategies to make domestic tourism more appealing to UAE citizens and residents. By collaborating with hotels and attractions, they aim to create competitive offers that cater to various societal segments. This approach is expected to increase tourism spending and extend visitor stays across different emirates.

## National Tourism Strategy 2031

These efforts align with the National Tourism Strategy 2031, which targets a Dh450 billion contribution to the UAE's GDP from the tourism sector. The council reviewed recent tourism performance and progress on previously set goals to ensure the strategy's successful implementation.

## International Tourism Initiatives

The council also examined the UAE's international tourism participation program, which runs until March 2027. This program includes involvement in major tourism exhibitions worldwide, aiming to strengthen the UAE's global presence and attract more international visitors.

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