Choithrams Introduces Quickerr Stores in Dubai Metro

Aug 18, 2026

57 min

Aug 18, 2026 10:31

UAE retailer Choithrams launches 'Quickerr' fast-format stores in Dubai Metro stations

## New Convenience Format

Choithrams has unveiled its Quickerr stores at four Dubai Metro stations, aiming to cater to commuters with a need for quick purchases. The initial locations include Abu Hail, Stadium, Al Nahda, and Dubai Airport Free Zone stations, all situated on the Green Line.

## Expansion Plans

The company plans to expand Quickerr to 28 stations across the metro network. This phased rollout will bring convenience to more commuters, offering a range of grab-and-go food, drinks, and everyday essentials.

## Adapting to Customer Needs

Mark Mortimer-Davies, CEO of Choithrams, emphasized that Quickerr is part of the company's strategy to adapt to changing consumer habits. The new format is designed to provide fast, accessible shopping for those on the move.

## Loyalty Program Benefits

Quickerr stores will feature exclusive combo deals for members of Choithrams' BOUNZ loyalty program. This initiative is part of the retailer's effort to enhance customer experience and convenience.

## Company Background

Founded in 1974, Choithrams has been a significant player in the GCC retail market for over 50 years. The company continues to innovate, having previously launched 24-hour convenience stores in Dubai hotels.

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