Bollywood Stars Face Notices Over Pan Masala Ad

Aug 16, 2026

55 min

Aug 16, 2026 09:31

Pan masala ad row: Shah Rukh Khan, Ajay Devgn, Tiger Shroff face FDA notices

## FDA Issues Notices

The Maharashtra Food and Drug Administration (FDA) has sent notices to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. The notices concern their involvement in an advertisement for Vimal Elaichi, which the FDA claims may violate food safety laws.

## Allegations of Surrogate Advertising

The FDA alleges that the advertisement serves as surrogate advertising for Vimal Pan Masala, a product banned in Maharashtra. The actors have been asked to clarify their roles in the campaign and their association with the brand.

## Regulatory Crackdown

This action is part of a broader effort by the Maharashtra FDA to enforce regulations against gutka and pan masala products containing tobacco or nicotine. The state government had issued an order on July 13, 2026, prohibiting the sale and distribution of these products for one year.

## Ongoing Investigations

The notices do not imply any wrongdoing by the actors, but they are required to respond to the FDA's inquiries. The agency continues to conduct inspections and seize products related to various food safety issues, including adulterated food and banned substances.

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