Artful Founders Discuss the Timelessness of Play

Aug 16, 2026

80 min

Aug 16, 2026 04:30

Artful founders Samar and Angela on why 'play has no age'

## Founding Artful

Samar Stradi and Angela Arnaout, former advertising professionals, founded Artful in Dubai to create play experiences for all ages. Their journey began after leaving corporate careers to spend more time with family and pursue a meaningful venture.

## The Birth of Artful

The idea for Artful emerged when both founders became mothers and sought a purposeful project. They launched the company in early 2024, starting small but with a vision to grow. Their shared values and parenting styles helped shape the business.

## Community Support

The founders credit the local community for their growth, expressing gratitude for the support and opportunities they've received. They feel a strong connection to Dubai, viewing it as a diverse and dynamic home that fosters creativity.

## Memorable Milestones

Artful has achieved significant milestones, including speaking at the Baby Expo and collaborating with major brands. These experiences have been humbling and affirm the value they bring to the community.

## Favorite Collaborations

Angela and Samar highlight collaborations with local businesses like A Little Something and OliOli. They appreciate the passion and intentionality these partners bring to their work, which aligns with Artful's mission.

## Proudest Achievements

One of their proudest initiatives is "Create for Change," a platform celebrating creativity for a good cause. This initiative underscores their commitment to making a positive impact through art and community engagement.

## The Essence of Play

Artful's core belief is that play transcends age, aiming to connect with people of all ages through creative experiences. The founders hope to continue expanding their reach and fostering a playful spirit in the community.

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