Primark to Open First UAE Store in Dubai Mall

Feb 25, 2026

60 min

Feb 25, 2026 05:30

Primark's opening in Dubai Mall is just a month away and here's what we know so far

## Primark's UAE Debut

Primark, the popular budget-friendly retailer, is set to open its first store in the UAE at Dubai Mall on March 26. This marks the beginning of Primark's expansion into the region, with additional stores planned for Mirdif City Centre in April and Mall of the Emirates in May.

## Affordable Fashion Arrives

Known for its low-cost fashion and homeware, Primark's entry into the UAE is highly anticipated. The retailer has partnered with Alshaya Group to bring its affordable offerings to Dubai, promising prices similar to those in other markets, such as jeans starting at Dh50 and t-shirts at Dh15.

## Regional Expansion

Primark's move into the UAE follows its first Middle Eastern store opening in Kuwait at The Avenues Mall in October 2025. This expansion is part of Primark's strategy to grow its global presence, which currently includes over 450 stores across Europe and the U.S.

## Exciting Times for Shoppers

The arrival of Primark is expected to be a major draw for budget-conscious shoppers in Dubai. Alongside Primark, other brands like Kim Kardashian's SKIMS have also recently launched in the region, indicating a growing trend of international brands entering the UAE market.

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