Gen Z's Influence on Culture and Institutions

Aug 14, 2026

72 min

Aug 14, 2026 01:30

Young people want to create, contribute and be heard

## Gen Z's Desire for Participation

A recent survey by Deloitte highlights that nearly half of Gen Z and millennials feel more connected to social media creators than traditional media figures. This generation values spaces where they can actively participate and create, rather than just consume content. This shift is reshaping how ideas are shared and how communities connect.

## The Role of Cultural Institutions

Cultural institutions must adapt to this change by offering more than just access to information. They need to provide environments where young people can question, test, and interpret knowledge. The relevance of these institutions now depends on their ability to enable active engagement and creativity.

## The Risk of Inaction

If institutions fail to evolve, young people may seek knowledge and culture in other spaces that offer more freedom to participate and be heard. History and expertise alone are not enough to maintain relevance.

## Sharjah's Commitment to Youth

Sharjah has long recognized the importance of investing in youth and integrating knowledge and culture. The city aims to ensure that each generation can make its cultural legacy relevant to the next. This commitment involves creating conditions for young people to access, question, and contribute to knowledge.

## International Youth Day

International Youth Day serves as a reminder to renew commitments to young people. While celebrating their ambitions is important, the greater responsibility lies in building institutions that allow them to shape their future.

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