NAWAH Program: Shaping Abu Dhabi's Future Leaders

Aug 12, 2026

66 min

Aug 12, 2026 02:31

NAWAH: Empowering leaders who will shape Abu Dhabi’s future

## Empowering Emirati Youth

The NAWAH Future Leaders Programme is a strategic initiative aimed at empowering young Emiratis to lead Abu Dhabi's cultural and tourism sectors. Launched by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), this program is designed to ensure that the emirate's story is told authentically by those who understand its values and vision.

## Training and Development

The program emphasizes leadership training and continuous upskilling, which are crucial for maintaining authenticity in a rapidly changing global landscape. It aims to bridge the gap in lifelong learning, as highlighted by the United Nations, by providing tailored leadership development and immersive placements across various sectors.

## Global Inspiration and Local Talent

Drawing inspiration from global examples, such as the culinary transformation in Peru and cultural initiatives in Jordan and Congo, Abu Dhabi is investing in local talent to enhance its global standing. The program includes partnerships with international organizations and incorporates cultural heritage into education, fostering a unique spirit of hospitality.

## Building a Better Future

Over a period of 12 to 18 months, participants will engage in one-on-one coaching, placements, and the use of transformative technologies like AI. This initiative marks a sustained commitment to preparing the next generation of leaders, ensuring they are equipped to navigate future challenges and opportunities.

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