Shamsa Entertainment City Launches in Aljada for Summer 2026

Aug 11, 2026

66 min

Aug 11, 2026 14:31

Shamsa Entertainment City opens in Aljada for Sharjah summer campaign

## New Family Destination in Sharjah

Shamsa Entertainment City has officially opened in Aljada, Sharjah, as part of the Sharjah Summer Promotions 2026. This family-friendly venue will operate until September 5, offering a variety of interactive attractions and workshops under the theme "Shamsa Festival – Where Joy Shines."

## Activities and Attractions

The entertainment city features several zones, including Taj Shamsa Studios for creative workshops and Shamsa Culinary Lab for hands-on cooking experiences. The Grand Play Arena offers augmented reality games, electric bumper cars, and adventure activities. Children can also engage with a "Wall of Gratitude" and send a "Message to Shamsa."

## Gifts and Discounts

Families visiting the venue can receive over 7,000 Shamsa-branded gifts as rewards for purchases at participating shopping centers. The wider Sharjah Summer Promotions campaign offers discounts of up to 75% across numerous retail outlets and includes over 60 tourism packages and experiences.

## Campaign Objectives

Organized by the Sharjah Chamber of Commerce and Industry and the Sharjah Commerce and Tourism Development Authority, the campaign aims to boost Sharjah's appeal as a family tourism destination. It also seeks to support local retailers by stimulating consumer spending and increasing commercial activity.

## Operating Hours

Shamsa Entertainment City is open daily from 10am to 10pm on weekdays, with extended hours until 11pm on weekends.

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