FIFA Apologizes for World Cup Privatisation Plan, Supports Infantino

Aug 5, 2026

49 min

Aug 5, 2026 23:31

FIFA 'reaffirm full support' for Infantino, apologise for World Cup privatisation plan

## FIFA's Apology and Support

FIFA has issued an apology following the backlash over a proposal to involve private investment in the World Cup. The organization has also reiterated its full support for President Gianni Infantino. This decision comes after the plan, which was leaked to the media, faced significant criticism.

## Controversial Proposal

The proposal suggested creating a commercial subsidiary, the FIFA Forward Enterprise, to manage events like the World Cup. This initiative was expected to generate up to $4.2 billion, with a valuation of $20 billion. The plan included a one-time payment of $20 million to each of FIFA's 211 member associations in 2027, with increased funding for the 2027-2030 cycle.

## Backlash and Withdrawal

Despite the financial incentives, the proposal was met with strong opposition, particularly from UEFA, which even considered boycotting the World Cup. In response to the mounting pressure, Infantino decided to withdraw the plan last Saturday, acknowledging the need to unite and improve the organization.

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