Shah Rukh Khan Tops Celebrity Brand List, Surpassing Virat Kohli

Aug 5, 2026

87 min

Aug 5, 2026 11:30

## Shah Rukh Khan Leads 2025 Celebrity Brand Rankings

Bollywood icon Shah Rukh Khan has become India's most valuable celebrity brand in 2025, overtaking cricketer Virat Kohli. According to Kroll India's Celebrity Brand Valuation report, Khan's brand value reached $177.9 million, moving him from third place in 2024 to the top spot. Meanwhile, Kohli, who led the list in 2023, slipped to third place with a brand value of $158.4 million.

## Changes in Top Celebrity Rankings

Ranveer Singh maintained his second position with a brand value of $162.9 million. The overall brand value of India's top 25 celebrities slightly decreased to $2 billion in 2025, a 3.7% drop from the previous year.

Sachin Tendulkar and Mahendra Singh Dhoni also saw improvements in their rankings. Tendulkar moved up to fourth place with a brand value of $125.9 million, while Dhoni climbed to fifth with $115.3 million, thanks to increased endorsements.

## Notable Movements Among Celebrities

Alia Bhatt remained the highest-ranked woman, though she fell from fourth to sixth place with a brand value of $93.9 million. Deepika Padukone held steady at seventh, while Hrithik Roshan advanced to eighth. Amitabh Bachchan rose to ninth, and Akshay Kumar dropped to a tie for tenth with Ranbir Kapoor.

Several celebrities made significant gains, including Shraddha Kapoor, Samantha Ruth Prabhu, and Ananya Panday. However, Anushka Sharma experienced the largest drop among those still in the top 25, falling to 25th place.

## Digital Endorsements on the Rise

The report highlights the growing importance of digital endorsements, which now account for 60-75% of total brand associations for many top celebrities. Cricketers continue to have a strong presence, with five players in the top 25, including Kohli, Tendulkar, Dhoni, Rohit Sharma, and Jasprit Bumrah.

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