India's FSSAI Stops Dabur's '100%' Product Claims

Aug 4, 2026

54 min

Aug 4, 2026 09:31

India’s food regulator halts Dabur product sales over ‘100%’ claims

## FSSAI's Directive to Dabur

India's Food Safety and Standards Authority (FSSAI) has instructed Dabur India to cease selling products with "100%" purity claims. This decision affects items such as honey, apple cider vinegar, coconut oil, and cow ghee, among others.

## Misleading Label Concerns

The FSSAI found that Dabur's labels, which included phrases like "100% Natural" and "100% Pure," were misleading and unverifiable. These claims were deemed to violate advertising regulations in India.

## Impact on Dabur

Following the announcement, Dabur's stock fell by over 4% in Dubai trading. The company has been given 15 days to submit a compliance report detailing corrective actions.

## Specific Product Issues

The regulator highlighted that Dabur's products, such as their coconut milk and apple cider vinegar, used the Jaivik Bharat logo without proper certification. This logo is meant for certified organic products in India.

## Previous Warnings Ignored

FSSAI noted that Dabur had previously been warned about these claims but failed to take adequate action. The current order demands immediate compliance and a detailed report on steps taken to address the issue.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents