IPL Becomes World's Second Most Valuable Sports Brand

Jul 30, 2026

57 min

Jul 30, 2026 09:31

## IPL's Valuation Surges

The Indian Premier League (IPL) has reached a valuation of $20.6 billion, making it the second most valuable sports brand globally, just behind the NFL on a per-match basis. This increase comes despite a significant drop in TV ratings and viewership, which fell by 18% and 26% respectively last season.

## Major Franchise Deals

The rise in IPL's value is largely attributed to high-profile franchise transactions. The Royal Challengers Bengaluru, champions for the past two seasons, were acquired by a consortium led by Blackstone for nearly $1.8 billion, marking the most expensive franchise deal in IPL history. Additionally, the Rajasthan Royals were sold for $1.65 billion to a group including Indian steel magnate Lakshmi N. Mittal and vaccine billionaire Adar Poonawalla.

## Global Impact

The IPL's growth underscores its status as a major player in the global sports industry. It has not only become a significant revenue source for the Board of Control for Cricket in India but also contributes over $11 billion annually to the Indian economy. The league's success has inspired similar cricket tournaments worldwide and domestic franchise competitions in various sports within India.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents