FIFA's $20 Billion Proposal Sparks Controversy

Jul 29, 2026

66 min

Jul 29, 2026 08:32

How Infantino and the Kushner family could benefit From FIFA’s controversial proposal

## FIFA's New Commercial Entity Proposal

FIFA is considering a proposal to create a new commercial entity valued at $20 billion, aiming to bring in private investors. This plan, led by FIFA President Gianni Infantino, has sparked significant debate and opposition, particularly from UEFA, which argues that football should not be treated as a tradable asset.

## Potential Involvement of Kushner Family

The proposal has drawn attention due to the potential involvement of Joshua Kushner's investment firm, Thrive Capital. Joshua is the brother of Jared Kushner, former U.S. President Donald Trump's son-in-law. This connection has added a layer of political scrutiny to the proposal.

## Infantino's Role and Future

Infantino is seen as the driving force behind this initiative. The restructuring could enhance FIFA's financial position and potentially offer Infantino a lucrative role in the new entity after his term ends in 2031. His current compensation is around $6 million annually, but the new role could significantly increase his earnings.

## UEFA's Opposition

UEFA has been vocal in its criticism, emphasizing that football governance should not be commodified. They argue that the sport belongs to the fans and should not be sold. This sentiment is echoed by other stakeholders, including UK Prime Minister Burnham, who insists that the World Cup is not a product to be sold.

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