FIFA Plans to Sell $4.2 Billion Stake in Tournaments

Jul 29, 2026

49 min

Jul 29, 2026 07:30

FIFA says it hopes to sell $4.2 billion stake in its tournaments

## FIFA's New Financial Strategy

FIFA has announced plans to sell a $4.2 billion stake in its tournament operations by creating a semi-private subsidiary called FIFA Forward Enterprise (FFE). This move aims to attract long-term investors who would acquire minority, non-controlling interests, while FIFA retains the majority share.

## Potential Investors and Reactions

The plan has already sparked discussions with potential investors, including Joshua Kushner and JP Morgan Chase. However, UEFA has expressed strong opposition, emphasizing that football governance should not be commercialized without transparency.

## Member Associations' Involvement

FIFA's 211 member associations will have the opportunity to invest $20 million each in FFE. Although this represents a small percentage of the total, it could significantly benefit smaller or less wealthy associations.

## Future Implications

The creation of FFE could influence the frequency and scale of major tournaments like the World Cup and Club World Cup. Past experiences with private partnerships have been mixed, with FIFA previously facing financial losses from such ventures.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents