UAE Registers First Indian Family-Owned Company in Business Registry

Jul 28, 2026

79 min

Jul 28, 2026 10:31

UAE registers Sell Force International as first Indian family-owned company in family business registry

## Historic Registration for Sell Force International

Sell Force International, a subsidiary of the Dubai-based Raj Group, has become the first Indian family-owned business to be registered in the UAE's Unified Family Business Registry. This move is part of the UAE's strategy to attract global family businesses and enhance long-term investments.

## Presentation of Registration Certificate

The registration certificate was awarded to Dr. Mustafa Saasa, Chairman and Managing Director of the Raj Group, by Abdulla bin Touq Al Marri, the UAE's Minister of Economy and Tourism. This registration is in line with Federal Decree-Law No. 37 of 2022 on Family Businesses.

## Significance of the Registration

The inclusion of Sell Force International highlights the UAE's successful legislative and economic policies aimed at supporting family-owned enterprises. These policies provide a robust legal framework that ensures sustainability, governance, and smooth generational transitions.

## Impact on UAE's Economy

Family businesses play a crucial role in the UAE's economy, contributing approximately 60% to the GDP and employing about 80% of the workforce. They also make up nearly 90% of private-sector companies.

## Raj Group's Legacy and Operations

Founded from Sassa Trading in 1958, Sell Force International has expanded into various sectors, including construction materials, sustainability solutions, real estate, and more. The company operates across the Middle East, Africa, and India.

## UAE's Role as a Regional Hub

The UAE continues to establish itself as a key regional hub for family businesses. According to Forbes Middle East, the UAE hosts 31 of the Arab world's 100 most powerful family businesses, with four in the top ten.

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